Atibhi Mehra

Atibhi is a mobile marketing and mobile product professional with over 15 years of experience in helping clients successfully leverage and reach out to their audience who are primarily on devices. Her expertise lies in creation of superior mobile assets, mobile websites , apps and help scale marketing efforts through the digital medium

Her philosophy is simple – Mobile is transforming marketing in a big way and marketers need to adapt their strategies to mobile, right now.

She brings in a unique ability of creating exceptional experiences on wireless devices that absorb business goals and follow a mobile user centric approach.She works with companies to leverage and reach out to their audience who are primarily on mobile via the various mobile media channels and opportunities

Her ability to appreciate media dynamics and the role of mobile advertising for marketers comes from her experience in Mindshare, where she was leading mobile advertising for the APAC region. In this capacity she has had a chance to work with leading global brands such as Ford, Unilever and GSK towards their mobile marketing strategies. Leading efforts to win various awards including agency of the year 2013 & 2014 at MMA ( mobile marketing association)

Atibhi’s  ability to translate market requirements to product strategies comes from her experience with Yahoo! as a Regional Product Manager, Mobile for 5.5 years. Yahoo! gave her the cutting edge experiencing on building and scaling Yahoos mobile presence in SEA region across their mobile sites and applications ecosystem

Deeply committed to continually finding ways to drive the future course of the medium , she makes sure of investing her time in educating on mobile marketing through association with Manipal Global education Services where she has designed the mobile marketing courseware. She has undertaken various speaking opportunities on mobile media with likes of Symbiosis Institute of Media & communication (SIMC) and other education institutes

Atibhi is currently the Chief Product Officer with Butterfly Interactives where she has built the mobile experience and marketing strategy for the company .

In terms of qualifications Atibhi is an MBA , Project Management Professional and has an Human Factor Interface certification in Mobile & mobile web design

She believe in following an open and honest approach , taking on assignments she is deeply committed to and can add tremendous value