Niki Gomez is an experienced digital media strategist, with 15 years expertise in writing digital strategy, implementing social media marketing, web design and development, SEO best practices, and content creation and promotion. She has been lucky enough to study with some of the best minds at MIT Sloan and MIT Media Lab and Harvard. She’s worked for several great non- profits, start-ups and corporates on both the agency and client sides. She has lived and worked in 7 countries, gaining incomparable international experience across Europe, the US and Asia. Currently, Niki is the Head of Strategy and Insights for The Retail Practice, a UK-based marketing agency, advising senior management of global brand clients. In India in 2010 she set up the first online 3D social network/game for a large conglomerate, Godrej. Here she managed various agencies including JWT, Customer Centria and Digitas LBi. Her other clients include Fitness First gyms, IBM, Samsung, Hunkemoller lingerie, Douwe Egberts coffee, Beales Department stores, Antler luggage, the London Organising Committee for the Olympic Games (LOCOG), Arts Council of England, Tate Gallery, Aga Khan Foundation, Godrej FMCG, iEnglish e-publishing, Royal London Society for Blind People, The International Confederation of Authors and Composers Societies (CISAC), Laboral Art Centre (Spain) and World Wildlife Fund.