DyPeR

dyper

Dyper stands for Dynamic Performance Rendition. It is a next generation advertising engine for movies and TV. Think of it as the Adwords for the offline world. Product is currenly patent pending. Beta launch is expect in August 2014.

Team Composition (Founder’s Background):
Prakhar Bindal, Founder & CEO
Prakhar Bindal is a serial entrepreneur, and the CEO of Axsiom, India’s first private open-ended alternative investment vehicle exclusively invested in Internet Domain Names& Web Properties. He has helped Fortune 500 & Fortune 100 clients (like Walt Disney) acquire premium domain names for their new ventures, and, in less than an year, has closed 8-figure sales to 100+ companies in 20+ countries.Prior to this, he worked in the Re-Insurance Team in the Financial Research group at D. E. Shaw, where he priced reinsurance contracts worth $50M+ for US Insurance Majors. Prakhar loves number crunching, and was one of the all-India toppers of IIM-CAT 2009. A gadget freak and an avid chess player, he enjoys collecting matchbox labels and reading business fiction. Prakhar is an MBA from IIM Calcutta and holds a B.E. in Mechanical Engineering from BITS-Pilani.

Problem Area Addressed:
Movie Advertising, to whatever extent explored, does not give any revenue share to Producers. 100% of the revenue is kept by Theatres. We plan to change that.

Solutions Offered:
DyPeR is a next generation advertising engine for Movies & TV. IT is similar to Adwords, albeit for the offline world.

Market Traction:
Product not launched yet.