Magic Tap is an experiential agency that creates solutions leveraging NFC. Magictap  provides NFC and RFID based technology solutions such as secured registrations, cashless payment transactions, ticket fulfillment,NFC Smart Poster, Smart Movie Trailer and social media activations for concerts, branded events, marathon, conferences/seminars, product launches, road shows, private parties, theme parks, restaurants,etc. Using Magictap platform, Companies can easily reduce counterfeit tickets, long queues and increase event spend through stored value. Companies can achieve accurate insights to their customers such as gender, age, education, and spending. Event goers can also easily check-in by tapping their NFC Phone or RFID wristband at the entrance and spread the word through social media such as Facebook and others.

Team Composition:

Founder: Nikhil Tuteja

Market Opportunity:

  • The analysis notes that in 2015, NFC will clearly be the most-used solution for mobile payment and mobile marketing.
  • There is large market opportunity to create contactless payment applications, integrate NFC into connected home and car products, mobile wallet services and develop other innovative services that will trigger consumer demand for NFC.

Industry and Competition:

The competitors are Xp wallet in India, Tech mahindra, Tapit, BlueBite in the USA and Proxama in the UK.

Revenue Model:

  • One time Fee Model: Events,Retailers
  • Subscription based Model: Restaurants,Schools, Cinemas, PrintVenue