MY EFFECTO

myeffecto

A web plugin which increase Traffic and engagement on blogs via a simple emoticon based feedback. It captures a variety of expressions on how the Reader FEELS after the articles Eg: HAPPY, SAD, ANGRY, EMBARRASSED”. It also do automated #Hastags Marketing, Tags and SEO Marketing for blogs and bring in new visitors and increase traffic on sites.

Team Composition:

Founder: Dhiraaj Chowdhury; 17 years IT exp.  He is Ex Deloitte (US)

Market Opportunity:

  • 99% ofreaders DO NOT provide any feedback
  • Current Feedback mechanisms are at EXTREME ENDS and INADEQUATE to CAPTURE BOTH -ACCURATE & MEASURABLE- FEEDBACK
  • Facebook LIKE: Unidimensional expression. Readers FORCED TO ‘ LIKE’ an Uttarakhand traged
  • Comments: Publishers have to allocate resources to moderate comments. Rarely is analysis of comments being done.
  • Many readers find it cumbersome or may be inarticulate.
  • Indication: 1 billion sites in the world with over 60 million on WordPress alone

Industry and Competition:

  • Moodthingy: Closest competition. Launch May 2012. Not aggressive. Conceptually similar approach. Execution not emoticon based but textual. Charges $12 pa for customized button set.
  • g+ : Endorses web pages and posts. No diversity in feedback capture.
  • FB Likes: Endorses Web pages and posts. No diversity in feedback capture.
  • Disqus : Captures extensive feedback via comments. Pain to moderate and analyze

Revenue Model:

  • Customization Fee for Plugins (Standard Button Set Free)
  • Subscription: Analytics
  • Promoted Emoticons: Tagline Branded Buttons
  • PPC, CPM Advertising : Content Engine, Recommendation Tool (eg: Outbrain, Taboola, Disqus)
  •  Brand Advertising-Display : Contextual Emotion Based V/s Keyword based