Obino is a Mobile Weight Loss Coaching App that uses gaming to drive Stickiness, which will grow seamlessly into our Vision is to become a Premier Weight Loss Destination.
Mobile, Fun and Free(mium), ObiNo is currently a Mobile Weight Loss Coach armed with innovative, Industry 1st Tools that substitute Expensive Weight-Loss Experts along with a small but growing community of Weight Loss Bloggers who share insightful content on the Weight Loss journey. Future plans include an Innovative & Fun Social Gaming Experience where a community of players will win cold hard cash in exchange for Losing Weight as well as a Weight Loss eMarketplace where Users can discover Weight Loss related products, services and experts!

Team Composition(Founder’s Background):
Ritu Soni Srivastava, Founder
Career Highlights
-Headed the Airtel Mobile Brand Team. Was a key team member responsible for award-winning Advertising Campaigns including ‘HarEk Friend ZarooriHotaHai’.
-Launched & Monetized 2008-GSMA-Award-Winning Mobile-Music product – Music on Demand – which went on to bill over 300 Crores in its 1st year of operations.
-Launched a brand-new Mass Radio Station – RadioOne 94.3 FM – in the hyper-competitive Delhi market & brought it to No.2 spot (2nd to Mirchi) within the 1st 8 months of operations.

Ritu is the Product Development & Customer Experience Lead at ObiNo!Adept at product development and brand marketing, she displays deep insights into consumer behavior and specializes in delivering large & complex projects on-time in a multi-stakeholder environment.A seasoned marketing professional with over twelve years of experience under her belt, she has long been associated with media and telecom. A specialist in green field industries, her background is as varied and colourful as she is. From heading the Brand portfolio for India’s largest mobile services provider to creating and launching Music on Demand, a GSMA-Award winning mobile music service, to launching a brand-new mass radio-station in the hyper-competitive metro market to being a prime-time radio jockey – she has always sought to challenge conventional thinking and create products & brand experiences that delight consumers.

Yogesh Sachdeva, Co-Founder & CTO
Career Highlights-Led large-scale technical projects for Airtel &Aircel as well as led multiple Product Deliveries for these two Telecom Giants

Yogesh is the product architecture & technical development lead on Team ObiNo. He helps translate the product vision into a flawlessly scalable technology solution across multiple customer touch-points & is the rock on which the church of ObiNo is built.He brings to the table close to sixteen years of experience in delivering technical solutions – from concept to actual product delivery – in the space of telecom VAS across the business lines of Mobility, Fixed Line/Broadband & DTH. With an Engineering post-graduate degree from IETE-Delhi, his extensive knowledge base spans networking & security protocols, mobile and value added services, embedded systems and device drivers across a variety of operating systems.

Vishal Soni, Co-Founder& CFO
Career Highlights
-Held positions of Responsibility with reputed Financial Services companies including HDFC Bank, Standard Chartered & Royal Bank of Scotland & is currently heading the Business Management portfolio at RBS’s Wealth-banking Subsidiary – Coots

Vishal provides the financial leadership for MHC in a non-executive directorial capacity. A consummate marketer, he has spent his career of twelve years developing and refining alternate sales channels for various financial products and services. Having held key positions across leading banks in India, his functional competencies include online banking, call-centre management, direct sales, strategy and business planning. Well-networked and a great team leader, his people skills are legendary along with proven business acumen and an eye on the bottom line.

In addition to the Founding Team, we have 2 Full-time developers comprising our Technical Team as well as 2 in-house Experts in the space of Diet & Nutrition as well as Fitness & Lifestyle Coaching.

Problem Area Addressed:
With over 140 Mn obese, 62 Mn Diabetic and over 130 Mn suffering from cardiovascular diseases, India has become the next lifestyle-disease-capital of the world. And the one thing that the prevention and cure of all these Lifestyle Diseases has in common is the control over Excess Weight – Weight Loss!
With a 950 Bn Wellness market in India (as per the FICCI 2012 Report), over 80% is concentrated in the Weight-Loss space. Colliding with this is the explosion in Smartphone penetration and the rising use of Mobile Apps which is already an over 100 Mn User opportunity, growing at a rate of over 52% year on year.
The market is ripe for a Mobile Weight Loss Coaching initiative that delivers a convenient, omnipresent, one-stop Weight Loss Destination anyone looking to lose weight.

Market Traction:
ObiNo’s 2 month public beta in April & May 2014 was well-received with over 4000 downloads & we have already signed on our 1st Corporate Customer –a leading Indian bank – who will be providing our App to all their Employees and Debit Card Customers nationally.