Trenduce is a mobile application for fashion enthusisasts to ‘Spot and Shop’ fashion trends. Fashion influencers can ‘Set & Share Trends’, very intuitively by creating shoppable style-boards on our app. We will make the content stream relevant to each user, by learning from their likes and dislikes. We will also enable the influencers (content creators) to monetize their content, by sharing a commission on sales.
Team Composition (Founder’s Background):
Anshumaan Bansal, Co-founder & CEO
10+ years of experience in Marketing . Headed a fashion sourcing organization for 4 years. Anshumaan had launched two startup ventures earlier. Prior experience includes stints as a Business Analyst with Amedus, France and Convergys, India. He has done his Masters in Management from Grenoble Ecole de Management, France. His focus areas are Strategy & Marketing.
Vivek Yadav, Co-founder & CTO
10+ years of IT experience, mainly with Xebia Labs, Netherlands, where he handled some innovative projects for European clients. He is passionate about tech innovation and had earlier founded a company called Obzer Technologies.
Problem Area Addressed:
There are many fashion bloggers who write engaging content and influence thousands of people, helping them make their buying decisions. But very few of these fashion influencers are able to earn their living out of their passion; in fact most of them do not get any reward for their efforts. On the other hand, consumers fail to find the latest trends, brands and deals at the same place.
Trenduce is a mobile application merging fashion content with ecommerce. Fashion influencers would register with us and create style-boards or ‘Trendmarks’ by inserting pictures, text and ‘Shoppable Products’. They will be able to share these ‘Trendmarks’ with their followers on Trenduce as well acorss all other social media. The Shoppable Products are sourced through affiliate partnerhsips, which would pay us in case of sale. The major part of the commission are shared with the respective influencers.
Testing phase. Getting feedback from internal network to improve the app.